Designing a Holistic Fitness Ecosystem for Nabufit
Jan 2016 - May 2018
Overview
As the Lead UX/UI Designer at Nabufit, I was responsible for designing a fitness ecosystem from the ground up. When I joined, there was no existing product—just a concept. My task was to define the entire user experience and visual identity, collaborating with design agencies to establish a distinct aesthetic.
Nabufit was a multi-platform fitness solution, available on iOS, Android, and web, offering users guided video-based workouts from physiotherapists, professional athletes, and world-renowned sports icons like Neymar Jr., Mo Farah, Peter Schmeichel, and Michael Maze.
The app featured a dynamic workout system, allowing users to adjust exercise difficulty on the fly to match their fitness level. In addition to the main fitness platform, I also designed:
Nabufit Circles – A social fitness app enabling users to connect, share progress, and stay motivated
Nabufit Company Platform – A corporate fitness solution designed to encourage workplace wellness
Beyond interface design, I also designed the video layouts, edited workout content, and created instructional exercise guides in close collaboration with physiotherapists to ensure users could safely and effectively perform each movement.
Objectives
The goal was to create an engaging and scalable fitness platform that made professional training accessible to everyone. Key objectives included:
Design the entire platform from scratch, ensuring a seamless user experience across mobile and web
Create a flexible workout structure, allowing users to adjust exercise difficulty dynamically
Develop an intuitive onboarding experience, guiding users toward relevant training programs
Ensure accessibility, by designing an intuitive UI that catered to users of all fitness levels
Enhance motivation and retention, with social features and personalized progress tracking
Process
I followed a human-centered design approach, ensuring that the platform was both intuitive and engaging.
Research
Conducted competitor analysis, and collaborated with fitness professionals to define core requirements
Design
Created an intuitive multi-platform UI, workout interfaces, and video layouts for optimal usability
Outcomes
The platform evolved from a proof-of-concept into the leading hotel software within its category in the Nordics, now used by 650+ hotels with tens of thousands of guests interacting with hotel guest directories daily.
Hotels using DigitalGuest have achieved more than 300% ROI, thanks to drastically improved additional sales through upselling
Hotels have significantly reduced their climate impact, with some saving over 5.4 tons of paper annually by replacing printed materials with DigitalGuest
Transformed a minimal MVP into a fully-featured, industry-leading platform, designing and refining 100% of the UI/UX over nearly three years